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How to use Google advanced search operators to find indexation and technical...

We SEOs like our tools. Each one is instrumental in uncovering aspects of a site we might not have thought about or trawl information that would take years to do manually. One of the best tools,...

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An SEO’s guide to duplicate content

How to identify, diagnose and resolve duplicate content issues on your site to improve your performance in organic search. Background to this article In 2009, I was sat on a technical SEO panel at SES...

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Five ways in which Twitter can help with link building

With link building seemingly always getting harder, actively monitoring and engaging with target media is vital for ensuring that content you develop is worth journalists’ attention. This positions...

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Choosing a translation solution; How to scale internationally while...

Scaling your business internationally is hard at the best of times. Translation, and more importantly localisation, is at the core of this complexity, and yet making the right choices cannot only...

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Introduction to Power Query and Power Pivot for SEO

This post is the first in a series exploring advanced functions in Excel. If you’ve ever worked on more data-intensive projects, you’ve probably run into Excel’s maximum row limit of just over 1...

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Excel Formulas for SEOs: Extracting URL Strings

Whether you’re mapping keywords, auditing backlinks, analysing log files or just playing with data, an understanding of applicable Excel formulas can help you complete your work in half the time. We’ve...

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How to fix different types of ecommerce expired content

A missing or wrongly implemented product retirement strategy can – and will – have a negative impact on any ecommerce site’s organic performance. There are several options when it comes to dealing with...

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Quick ways to find and manage out of stock products at scale

Previously, we covered the different types of expired content that can appear on your site and how to deal with them. In this article, we’ll focus solely on how to find out of stock products as well as...

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PR & SEO is better together: five steps to maximising returns

SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it can from both sides....

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Why re-pointing high value links still matters

The Scenario Visualise this: a brand with a digital presence that used to span many domains has consolidated, and the organisation is now looking to distance itself from the old websites. The brand has...

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Machine Learning for SEO: Solving Practical Problems with AI

Most discussion of machine learning in the context of SEO relates to its role in Google’s algorithms, such as RankBrain. Machine learning is, after all, at the forefront of Google’s efforts to...

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Excel formulas for SEOs: cheatsheet and cell manipulation

In part two of the “Excel Formulas for SEOs” series, we’ll focus on 15 ready-to-use Excel formulas that make manipulating cell content, whether it is text or number, easier and faster. And to kick-off...

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Big link numbers don’t always equal big business impact

From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all familiar with these types of announcements. And,...

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SEO – What we need to do now

The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes fear, and fear can drive knee-jerk reactions that...

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Builtvisible Breakfast event – Ecommerce edition with Adidas

In early March, we brought some of the UK’s leading ecommerce brands together to explore ways to leverage SEO to create business-wide impact. Matthew Morrissey, Senior Manager SEO Europe at Adidas,...

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How to work with developers to get your SEO recommendations implemented

One of the biggest frustrations for SEOs is getting their development team to execute technical recommendations. Whether because of a bad experience in the past or a lack of understanding about one...

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Specialist Ask-us-anything

At a time when marketing resources may be low and in-house teams may be taking on more than before, we wanted to offer our support with tactical solutions to current challenges. So, last week we teamed...

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Ecommerce quick wins you can implement today to boost your SEO performance

Optimising your ecommerce website from an SEO perspective can be overwhelming. There are so many aspects that can affect your organic performance and sometimes you might not be sure where you should...

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Raise your Power Query game with popular Excel formulas

In my last post about Power Query, we took a look at how we can reformat and edit large amounts of data from multiple files. In this follow up post I will be exploring how we can bring some of the most...

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