Why re-pointing high value links still matters in 2018
The Scenario Visualise this: a brand with a digital presence that used to span many domains has consolidated, and the organisation is now looking to distance itself from the old websites. The brand has...
View Article4 modern uses for keyword counting and how you can automate it
Not interested in the story or example scenarios? Jump to the heading starting with ‘Screaming Frog Custom Extraction’. As an SEO, chances are you’ve worked with a WordPress CMS and installed the Yoast...
View ArticleRetailers: Improve your category pages before building links to your site
Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”. It’s often an uncontested view; and one I hear often....
View ArticleFree, easy access link building
Allow me to make some assumptions for as to why you’re reading this: You’re an agency marketer or in-house stakeholder in charge of planning and executing off-site optimisation You have experienced, or...
View ArticleSite speed for in-house marketers: Creating a culture of performance
Your customers are impatient Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile site visits are abandoned...
View ArticleSEO for faceted navigation
Faceted navigations are popular on ecommerce sites because they allow users to refine a large selection of products down to a more specific selection, helping them quickly find exactly what they’re...
View ArticleIdentifying dead links for more effective link analysis
Link analysis projects can be difficult and time-consuming, especially for websites with larger link profiles, which is why optimising your workflow and improving the integrity of your data is so...
View ArticleAn SEO’s Guide to Using Robots Exclusion Protocol
How to use Robots.txt rules including wildcards, the X-Robots-Tag and noindex indexing directives to keep your content out of Google. Occasionally, we all find an item of content that has been indexed...
View ArticleAnchor text optimisation best practices in link building
Overoptimising your inbound anchor text links can adversely affect your search engine rankings Despite it being 2018, the subject of best practices when it comes to anchor text remains a challenge for...
View ArticleHow to get a job in SEO and progress your career rapidly
How to achieve a successful SEO career by focusing on acquiring a technical skill set The world of Search Engine Optimisation and its many sub-categories of specialisms is as unique and varied as any...
View ArticleThe importance of on-site SEO consulting for successful client-agency...
Every SEO agency worth their salt is going to tell you they are focused on performance, something they should be able to back up with relevant case studies and/or award wins. During a pitch process it...
View ArticleHow to optimise retail product pages for better SEO
How to optimise Your retail product ages for better SEO Product page optimisation is an oft-overlooked area of Ecommerce SEO. The key objection I tend to encounter is that there are just so many pages,...
View ArticleXML Sitemaps: How to check your XML sitemaps for errors
Today, I want to share some tips for quickly weeding out errors in sitemap XML files. This post will teach you a few new tricks with the search industry’s favourite crawler, Screamingfrog, a tool that...
View ArticleHow to get new pages or site updates indexed by Google quickly
Fetch as GoogleBot, Indexing API & methods to get your site recrawled by Google Back in 2010, I appeared on a Whiteboard Friday with Rand Fishkin talking about ways to get your site content indexed...
View ArticleHow to get Fraggles – Using links to named anchors to improve your search...
What are Fraggles, and how do I get them? A very, very long time ago Google announced their support for a new feature, that they referred to as “jump to:” links. How do named anchors work? The jump to...
View ArticleHow to tidy up your .htaccess redirects
What’s a .htaccess file? How to tidy up all the redirects in your htaccess file Managing site redirects is an important SEO task and one that can bite you if it’s put off for too long. Especially if...
View ArticleA guide to recruitment website SEO: How to optimise jobs sites for search...
A guide to optimising jobs sites in the recruitment industry I originally wrote this article in 2008 in the very early days of Builtvisible. Now updated for 2019, I’m pleased to present my guide to an...
View ArticleAn SEO’s guide to site architecture
Visualising the principles of basic site architecture issues for SEO, identifying problems and devising actionable methods to solve them. Background to this article In 2011, I gave a presentation...
View ArticleEfficiently pruning keyword research: how and why
My first exposure to “less is more” as a concept came from advertising – this ad to be precise. I was completing my first rudimentary keyword research around the time I first saw it, not for an SEO...
View ArticleWhat good looks like when it comes to effective SEO auditing
You can learn a lot about a prospective SEO agency from assessing the audits they produce. It’s a fundamental deliverable, almost universally executed at the beginning of an ongoing campaign, that –...
View Article