SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it can from both sides. While the two may seem wildly different in approach, both marketing pillars essentially have building trust at their […]
The post PR & SEO is better together: five steps to maximising returns appeared first on Builtvisible.
Most discussion of machine learning in the context of SEO relates to its role in Google’s algorithms, such as RankBrain. Machine learning is, after all, at the forefront of Google’s efforts to understand abstract concepts like user intent and content quality, helping it to better fulfill searchers’ queries. But machine learning is also excellent for automating the […]
The post Machine Learning for SEO: Solving Practical Problems with AI appeared first on Builtvisible.
In part two of the “Excel Formulas for SEOs” series, we’ll focus on 15 ready-to-use Excel formulas that make manipulating cell content, whether it is text or number, easier and faster. And to kick-off 2020 properly, we have a little gift to share with the SEO community and everyone else interested: a Googlesheet that regroups […]
The post Excel formulas for SEOs: cheatsheet and cell manipulation appeared first on Builtvisible.
From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all familiar with these types of announcements. And, frankly, it’s surprising to me to still see so many putting the onus on link volume over link quality – and shouting […]
The post Big link numbers don’t always equal big business impact appeared first on Builtvisible.
The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes fear, and fear can drive knee-jerk reactions that might not be in the long-term interests of your business. Builtvisible hasn’t been immune from this. We have had to review […]
The post SEO – What we need to do now appeared first on Builtvisible.
In early March, we brought some of the UK’s leading ecommerce brands together to explore ways to leverage SEO to create business-wide impact. Matthew Morrissey, Senior Manager SEO Europe at Adidas, gave a talk on how to make an SEO team more cross-functional through search data. He discussed using seasonal search demand to help shape […]
The post Builtvisible Breakfast event – Ecommerce edition with Adidas appeared first on Builtvisible.
One of the biggest frustrations for SEOs is getting their development team to execute technical recommendations. Whether because of a bad experience in the past or a lack of understanding about one another’s field, common problems from both sides can mean implementations are either not made or they’re slow and incorrect. This absence of communication […]
The post How to work with developers to get your SEO recommendations implemented appeared first on Builtvisible.
At a time when marketing resources may be low and in-house teams may be taking on more than before, we wanted to offer our support with tactical solutions to current challenges. So, last week we teamed up with our friends over at Genie Goals, a specialist PPC agency, to host an open ‘Ask-us-anything’ Q&A session live and online […]
The post Specialist Ask-us-anything appeared first on Builtvisible.
Optimising your ecommerce website from an SEO perspective can be overwhelming. There are so many aspects that can affect your organic performance and sometimes you might not be sure where you should begin, especially if time and resource are in short supply. It’s important to remember that, often, a combination of a few smaller changes […]
The post Ecommerce quick wins you can implement today to boost your SEO performance appeared first on Builtvisible.
In my last post about Power Query, we took a look at how we can reformat and edit large amounts of data from multiple files. In this follow up post I will be exploring how we can bring some of the most popular excel formula functions within PowerQuery, such as VLOOKUP and IF statements, to […]
The post Raise your Power Query game with popular Excel formulas appeared first on Builtvisible.
