PR & SEO is better together: five steps to maximising returns
SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it can from both sides....
View ArticleMachine Learning for SEO: Solving Practical Problems with AI
Most discussion of machine learning in the context of SEO relates to its role in Google’s algorithms, such as RankBrain. Machine learning is, after all, at the forefront of Google’s efforts to...
View ArticleExcel formulas for SEOs: cheatsheet and cell manipulation
In part two of the “Excel Formulas for SEOs” series, we’ll focus on 15 ready-to-use Excel formulas that make manipulating cell content, whether it is text or number, easier and faster. And to kick-off...
View ArticleBig link numbers don’t always equal big business impact
From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all familiar with these types of announcements. And,...
View ArticleSEO – What we need to do now
The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes fear, and fear can drive knee-jerk reactions that...
View ArticleBuiltvisible Breakfast event – Ecommerce edition with Adidas
In early March, we brought some of the UK’s leading ecommerce brands together to explore ways to leverage SEO to create business-wide impact. Matthew Morrissey, Senior Manager SEO Europe at Adidas,...
View ArticleHow to work with developers to get your SEO recommendations implemented
One of the biggest frustrations for SEOs is getting their development team to execute technical recommendations. Whether because of a bad experience in the past or a lack of understanding about one...
View ArticleSpecialist Ask-us-anything
At a time when marketing resources may be low and in-house teams may be taking on more than before, we wanted to offer our support with tactical solutions to current challenges. So, last week we teamed...
View ArticleEcommerce quick wins you can implement today to boost your SEO performance
Optimising your ecommerce website from an SEO perspective can be overwhelming. There are so many aspects that can affect your organic performance and sometimes you might not be sure where you should...
View ArticleRaise your Power Query game with popular Excel formulas
In my last post about Power Query, we took a look at how we can reformat and edit large amounts of data from multiple files. In this follow up post I will be exploring how we can bring some of the most...
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