I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains updated stock and pricing information from 3rd party sites. In this case, from a group of supplier websites for items that aren’t held in the […]
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As part of our recent office move, we took the opportunity to upgrade our IT infrastructure and make sure everyone in the business had a laptop for ease of working. This left us with over twenty PC towers that would no longer be needed and we wanted to make sure they didn’t go to waste. […]
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What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate through elements and attributes in an XML document. Source. That means (in plain terms) you can select any element, or the contents of any element, attribute, table or meta object in the source of the HTML source […]
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Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re hugely expensive pieces of content, which on the surface look exciting and impactful. But the trouble is this: whenever you try to pin down the exact ROI of these campaigns, […]
The post Agencies: Stop talking about links, and start talking about ROI appeared first on Builtvisible.
WooCommerce is an exceptionally powerful, customisable retail CMS plugin for WordPress. As it’s WordPress, some organisations tend to reject it in favour of more complex platforms like Magento. While that’s probably a better choice for larger enterprise retailers, you’d be surprised by how much WooCommerce has to offer, especially for start-up retailers. With that said, […]
The post How to: Add and improve related products in WooCommerce appeared first on Builtvisible.
We’re excited to announce that Ileana Lund has joined the Builtvisible team as Head of Client Services to support our growing roster of clients. She brings with her over seven years of experience in the digital marketing industry and a wealth of client support expertise. Speaking about Ileana joining the team, Geoff Griffiths, Managing Director […]
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How does an award-winning agency handle the challenging and changing nature of the digital marketing landscape? What it’s like managing a growing team and evolving product offering whilst remaining true to your founding roots? Geoff Griffiths, Builtvisible’s Managing Director, sat down with Luca Senatore of Genie Goals to discuss where the industry is heading, offer […]
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Search for ‘how to measure PR campaigns’ and you’ll be hit with 172,000,000 results and hundreds of articles on the topic. It’s clearly something we need to tackle once and for all. As the PR industry works towards building more robust measurement plans and reporting, PR Week ran a well-timed event on the topic of […]
The post Building a Culture of Measurement: PR Week Breakfast Briefing appeared first on Builtvisible.
Last week saw Builtvisible pick up top honours at the biggest night in the content marketing calendar. Our campaign for Lastminute.com was awarded gold in the highly competitive Best use of SEO category, with the judges singling out the holistic nature of the work along with the ROI-accountable results for praise: The annual awards ceremony […]
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Over the last few years, the Google Tag Manager product team have done an incredible job responding to requests and developing the platform. From enterprise functionality like Zones to time-saving features like RegEx table variables and element visibility triggers, the past 18 months have seen GTM go from strength to strength. That said, in the […]
The post A Google Tag Manager Wishlist for 2019 appeared first on Builtvisible.
The Enhanced Ecommerce features in Google Analytics can initially be daunting. The official documentation is extremely technical and implementation of the plugin can be a challenge. But don’t let this put you off: the Enhanced Ecommerce reports are hands down some of the best interfaces available in GA today. Enhanced Ecommerce offers marketers the ability […]
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CSR has always been a big part of Builtvisible’s culture, from sustainable working practices to a employee-led monthly charity donation scheme, and back in May we teamed up with Benefacto to take our positive impact on meaningful causes to the next level. The premise was simple – we would give two working days per employee, […]
The post Volunteering roundup 2018 appeared first on Builtvisible.
The end of 2018 also represents the end of another year of our charity donation scheme. While charitable giving has always been an important part of the employee experience at Builtvisible, our Financial Director Claudia came up with a formalised structure three years ago to make it more regular, more impactful and more meaningful. Every […]
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Are you ranking for keywords that are missing from your page? This article shares a simple Excel methodology to answer that question for you. It uses SEO Tools for Excel, the SEMrush API and the Search Console API. Read on for the why or skip a few paragraphs for the how. Why expand your copy […]
The post Identify missing phrases in your content using the SEMrush or Search Console API appeared first on Builtvisible.
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches the extent of your ambition. The first step is to recognise that in many organisations you may have a bit of a battle on your […]
The post The in-house marketer’s guide to getting management buy-in for content appeared first on Builtvisible.
Data Studio has been given a lot of attention from Google over the past year. As well as finally concluding its two-year beta testing period in September 2018, the platform received 32 product updates and there are now over 500 official Data Sources available. Thanks to all the newly-launched community connectors, the platform remains infinitely […]
The post Data Studio: Q4 2018’s best new features round-up appeared first on Builtvisible.
Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across various media channels. Although essential for delivering innovative content, encouraging creativity in the office can be challenging due to its very personal nature. One of the most […]
The post How to get the best out of your team in ideation sessions appeared first on Builtvisible.
Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work to your design team to get started. What you get back is a raft of questions and concerns: the copy is too long and needs a ruthless edit; the […]
The post Understanding creative pain points: advice for in-house and agency marketers appeared first on Builtvisible.
If you haven’t heard of DeepCrawl before, firstly – where have you been? And secondly, go check out the many useful features of the original version of the tool, and if you’re still not sold see why I’m such a fan. In this post we’re going to be exploring the latest addition to make its […]
The post DeepCrawl – Taking SEO Much Deeper with Your Log Files appeared first on Builtvisible.
Keyword research is dead, long live competitive intelligence driven keyword research. Classic keyword research hasn’t really moved forward a great deal over the years. Lately, the notion of moving from individual keywords to “topics” and adding clickstream data seems like a ground breaking concept, but it isn’t really. That’s just accuracy refinement and keyword grouping. […]
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